Clarissa Niese is the Chief Marketing Officer and Executive Vice President of Tire Discounters, the nation’s 9th largest retailer of tires, wheels and automotive services. In her position, Ms. Niese leads development of all chain-wide Communications, Design, Promotions and Program Implementation.
Clarissa has 15 years of marketing and brand management experience on iconic consumer brands such as Pepto-Bismol, Prilosec OTC, Pampers, Duracell, Metamucil, Airheads and Mentos. She has been featured on the cover of the Wall Street Journal for her creative marketing to women approaches and is well known for her ability to develop strong teams through inspirational leadership.
Ms. Niese is a graduate of The University of Cincinnati with degrees in Marketing, Real Estate and Middle Eastern Studies. She is an avid Bearcats fan and resides in Fort Thomas, Kentucky with her husband and 2 children.
