Bobbie Hartman
Director of Marketing and Sales Support
First Student, Inc
Bobbie Hartman joined FirstGroup America February 2005 and quickly moved into the role of Director of Business Strategies for the First Vehicle Services and First Mobile Technologies divisions. She has since held several crucial, cross-divisional roles which benefit from her insight and creativity. Her most recent role – the Director of Marketing and Sales Support for First Student, the nation’s leading student transportation contractor – sees her into her eighth year with the company.
As the Director of Marketing and Sales Support, Bobbie develops and executes customer marketing plans and brand strategies. She also oversees the creation and production of new business proposals for First Student. As a leader and a strategic thinker who consistently supports growth initiatives, Bobbie’s recent projects include: re-developing the First Student brand, launching a brand new First Student website, organizing and analyzing the annual Customer Relationship survey, and supporting the implementation of new technologies across the First Student fleet.
Prior to joining FirstGroup, Bobbie held several strategic positions in marketing and communications.
Bobbie graduated Cum Laude from the College of Mount Saint Joseph, earning a Bachelor of Arts in Communication. She then completed her Master of Business Administration.
She currently serves as the Marketing Chair for the National School Transportation Association.
Bobbie’s expertise also extends to the realm of higher education. With nearly a decade of experience as adjunct faculty for Ivy Tech Community College and Indiana University, she enriches her learning community by both teaching and designing courses such as Consumer Behavior, Marketing and Interpersonal Communications.
